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HAW FLAKES

胃氣谷到上心口 山楂餅輕鬆排走

IDEA
OBJECTIVE
TARGET

A man with no expression in different places. For example at his university graduation, marriage proposal, he will maintain his poker face. One day he tries some haw flakes, burps and smiles finally.  

- Let our TA remind this product through this project.

 

- Create a new target audience angle.

 

- Redesign a new package.

People who focus on healthy eating.

 

1970-1980s peoples. 

Presentation Video

PHASE 1 - Release New Package

New Packing Front Side

New Packing Back Side

PHASE 2 - Release TV Commerical

PHASE 3 - Release Print AD

PHASE 4 - Release P.O.P

P.O.P

P.O.P in Supermarket

Swing P.O.P

Swing P.O.P in Supermarket

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